The fragrance wheel & Perfume Classification
In 1983, an European named Michael Edwards created The Fragrance wheel method. Inspired by a seminar given by Firmenich, Edwards designed his own scheme of fragrance classification with the main purpose of simplifying the fragrance scheme and naming. For several years now, both retailers and perfumers have taken advantage of this creation. For the first time, many people, not so savvy about perfumes, could understand the way perfumes were classified.
This is, we should say, a relatively new classification method and it’s been widely used in the fragrance industry. Since the scheme was easier than earlier versions, it was a lot easier to show the relationships between each individual classification.
Most people have problems in finding a fragrance that will suit them. Lack of advice is another problem that consumers confront when they purchase their perfumes. Fragrance makers and marketers tend to promote the fragrances they personally like, it’s natural. Our sense of smell is extremely emotional, it depends of the day and how we feel that particular day. People should be confident of the perfumes they like, but it’s not the case most of the time. People might have an idea of what they like, but is not that simple. It’s basically a matter of poor knowledge, not a basic understanding of the fragrance classification. How can you explain someone what you like if you don’t even know? The main problem is that is extremely probable that what I like is not what you like. Try to purchase a new fragrance at any perfume store and ask for suggestions. See what happens; you will end up frustrated. Not a very nice experience!
After Michael Edwards created the fragrance wheel and started writing perfume guides, it was much easier for non well-informed people to understand about fragrances. What a nice idea! A completely non technical guide book that could help thousands explains what they like or dislike with words. We could finally find out what type of fragrances we tend to buy, what classification we are inclined to, and know more about our favorite fragrance without the help of a perfume expert. A perfume guide was out there, available to all of us.
0 comments:
Post a Comment